“This is good news not only for the environment, but also for businesses, who can stand to benefit from reducing the costs associated to plastic use,” Mr. Trudeau told reporters Saturday.

Mr. Trudeau said Canada will also invest $100-million to rid oceans of global plastic pollution. According to the federal government, less than 10 per cent of all plastics are recycled worldwide. It also says there are more than 150 million tonnes of plastic waste in the oceans and, at this rate, plastics could outweigh fish in the oceans by 2050.

The U.S. decision to refrain from signing onto the plastics charter did not come as a surprise, given its refusal to join the Paris climate agreement. Japan’s reasons were not as clear; a query to the Japanese embassy in Ottawa was not immediately answered Sunday.

Environmental advocacy groups say the plastics charter does not go far enough on the policy and enforcement fronts.

“This plastics charter is another non-binding, voluntary agreement that fails to secure the action needed to get to the root cause of the plastic pollution crisis,” said Farrah Khan, Greenpeace Canada plastics campaigner.

Environmental Defence, a Canadian advocacy organization, said it is was disappointed with the agreement’s plans for the handling of waste plastic. It specifically took issue with the charter’s endorsement of “recovery,” which is the burning of plastic waste, saying the method would “further pollute our air and contribute to climate change.”

The group called for a Canadian national plastics strategy, including a total ban on plastics that can’t be recycled.

“The federal government must commit to domestic actions that address Canada’s embarrassingly low plastics recycling rate, currently at only 11 per cent. The rest end up in landfills, oceans, lakes and streets, or burned in incinerators,” said Ashley Wallis, program manager for Environmental Defence.

Earlier this year, Environment Minister Catherine McKenna launched public consultations to develop a national plastics strategy. She has said the federal government has to work with provincial and territorial governments, as well as industry, to forge a plan.

“We have the equivalent of one dump truck every minute of plastic waste being dumped into our oceans and we are very concerned,” Ms. McKenna said during the G7 Summit.

The G7 meeting was overshadowed by the reaction of U.S. President Donald Trump, who tweeted after leaving Quebec that the United States would withdraw from the leaders’ communiqué over the ongoing tariff feud with Mr. Trudeau.

The Prime Minister said the plastics agreement is an example of what the G7 can do when it works together.

“It’s true that we didn’t actually resolve all the problems facing the planet this weekend in Charlevoix, but we made significant progress in terms of forging a consensus about certain major challenges,” Mr. Trudeau said in French Saturday.

 

China is forcing the world to rethink recycling

 

 

The Biggest Producers Of Plastic Waste Are Working On A Solution To A Problem They Originally Created

By Ali Cheaib (*) - 08. February 2019

Unilever, Coca-Cola, Procter & Gamble, Nestlé, and PepsiCo are some of the major names that are partnering to establish a new business venture called Loop, which was announced at the World Economic Forum in Davos, Switzerland earlier this year. Loop uses the “milkman model” to deliver everyday products in our home that may otherwise end up in landfills.

It’s a going-back-to-basics concept, and the process is simple: order your favorite shampoos, drinks, and other necessities through Loop, and the company will deliver them in durable and reusable packaging. When you’re done with the packaging, schedule a pickup and Loop will retrieve the packaging, clean them out, and reuse them.

Obviously, this process significantly reduces our dependence on single-use plastic. I know by now you’re probably thinking “Wow! This is awesome! I support this initiative!” But hold on a moment and remember. It’s those same companies who knowingly and deliberately created the plastic pollution are coming now to us with a solution. They created the poison, and now they’re coming to us with a cure. They profited from the problem, and now they want to profit from the solution.

In the United States, we used to have a really great system for dealing with coke or soda bottles. After we’re done drinking a bottle of coke, we were expected to return it to the shop or store from which we bought it. When the company delivers the next shipment of coke to the store/shop, they pick up the empty bottles and ship them back to the company’s facility. The company would then clean the bottles and use them again and again. Amazing, isn’t it?

Around the 1850s, however, companies began experimenting with single-use bottles and cans. Suddenly, lots of other things became single-use too, and this is how the plastic pollution problem originated.

Single-use packages were advertised as convenient and elegant in mainstream media from the 1930s to 1960s.

The expression “shape public opinion” is ubiquitous among propagandists (aka advertisers) because they understand very well how effective direct and continuous marketing is on the human brain and people’s behavior. The following two ads, for example, aimed at normalizing and popularizing the mentality of using single-use items to the American public:

 

 

It was all due to a decision made by for-profit corporations that created the crippling plastic pollution, and they alone are to be blamed or held accountable for it, not the public. Nonetheless, corporations through their friends at the major media outlets insisted that it’s the people’s fault and they are to be blamed. Through nationwide propaganda, they convinced the public that it’s people’s fault. A lie told often enough becomes the truth. They would play frequent commercials, which were funded by the can and bottle industry, every Earth Day insinuating that pollution is people’s fault, not corporations’.

Check the following misleading advertisement by the PSA in the 70s featuring a crying Native American. This ad misleads the audience into thinking that plastic pollution is people’s fault and not corporations. The commercial fails to mention that it’s corporations who decided to use plastics and it’s also the corporations who popularized single-use plastics to the public.

Thanks to constant propaganda, corporations successfully convinced citizens that they should pick up the trash that the corporations were creating! Instead of forcing these corporations to have an efficient and eco-friendly product, companies bribed (or “lobbied” if you’re a fan of languagewashing) politicians to point their fingers the other way. And so, the responsibility to maintain the environment shifted from corporations to the citizens. It shifted from the person selling to the person buying.

It’s imperative that we, as citizens, understand this burden that large corporations and propaganda outlets wrongfully laid upon us. Take for example the YellowVests protest in France, which initiated after the French government imposed tax hikes on fuel (gasoline and especially diesel) as part of the government’s proposed carbon tax to improve the environment. Instead of taxing the income of corporations themselves such as the gas stations or oil companies (sellers) that are selling gasoline and diesel, the government taxed citizens (buyers) instead. They penalized and punished the individual buying the poison not the corporation selling it, which fueled the outrage of the already impoverished and overtaxed French working-class.

Now after presenting a brief history of the problem for a meaningful context, we can better understand the false solution that corporations like PepsiCo are trying to promulgate today. In reality, they are creating an Amazon-like online retail monopoly to pick up their waste while burdening consumers with some of the cost. It shouldn’t be that way. They could just provide eco-friendly packaging like glass for their products and allow consumers to return the empty bottles to the shops/stores where they bought them. Otherwise, they could standardize a kind of glass jars or containers that people can repurpose to store other liquids or other things.

Alternatively, independent contractors (similar to the concept of Uber Eats for example) can pick up the empty glass bottles from consumers’ homes and return them to a local facility where they get paid by the original manufacturer — this could generate freelance opportunities!

Recycling is a failing industry. It’s expensive and wasteful. The only reasonable solution to this problem is a congressional law that forces corporations to use environmentally friendly reusable packaging like glass or hemp or bamboo.

(*) Author:

Ali Cheaib

Ali Cheaib Author, journalist & philosopher. Best known for his book “Distribia: A Society Free of Tribalism.” linktr.ee/alicheaib

 

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